New Orleans rapper Heata Best presents the music video for “Not Tryna Be Fresh”, the new single from his new album B.R.E.A.D. (Been Receiving Equity & Dollars). “Fresh” features DMV rapper B-Simp, and is produced by Jay-B, the man behind beats for Big K.R.I.T., Vado, Young Hustle and more. The clip was directed by New Orleans director Mally X. Heata has collaborated with fellow New Orleans rapper Nesby Phips, and released a few projects featuring production from the likes of Prospek and Jon Mercure, both with production credits in the JETLife camp via Trademark and Phips. Heata’s working on a mixtape with fellow New Orleans artistRyan Lee named WTF, as well as Pocket Change 2, the followup to Pocket Change, which was nominated for Best Street Album at the NOLA Hip Hop Awards in 2011.