In this week’s installment of “Trend Setter Tuesday” I was able to catch up with the good folks from The F.A.D.E.D. Penguin. Check out what I learned!
What is The F.A.D.E.D. Penguin?
Ever since like the 5th grade I always said that I wanted to bring the word “fresh” back. I’ve always been into fashion from denim to shoes to patterns etc. F.A.D.E.D. (Fresh All Day Every Day) is a company that my partner (Lamar Williams) and I came up with about 2 years ago. Our brand is all about just being comfortable simply by being you. You can’t be fresh trying to be like someone else. We are outside of Detroit Michigan in a city called Auburn Hills, aka the burbs haha. Trend Setter Tuesday
How’d you begin? What sparked the interest in designing?
I was kind of F.A.D.E.D. before it even started, throughout high school, I tried to fit in and do what everyone else did but just didn’t work for me. When I finally did my own thing people started to notice my eye for clothing and sense of style and always through compliments my way. Even had the nickname “swagmore” no lie haha. The idea of F.A.D.E.D. got sparked when I saw one of my cousin’s (Ro Spit of Burn Rubber) designs for the brand. “Burn Rubber…Fresh Kicks All Day Every Day”, I had that on my mind all day, then out of nowhere I put it in acronym form, took out the “K” and that word F.A.D.E.D. just sounded dope to me. Seeing him with Burn Rubber sparked the idea that I could even do a clothing line and the rest is history.
From where do you draw inspiration for your designs?
The ideas for our designs just come so random to me, every once and a while I sit with my boy Jerm and come up with concepts of cool ideas but the best ones have just that natural, out of nowhere feel to me. Some could be a play of hip-hop lyrics, some could be from old movies as a I kid I saw, and some are just ideas that I think would be so epic and I put them into works and people seem to enjoy my vision haha.
Is your line for everyone? (For example kids, men, women, older people)
Right now our items are more targeted for men, but yeah, I’d say our line is for everyone, we’re currently looking into items for the ladies, so when that drops it’ll be dope and they’ll enjoy it a lot. We haven’t done anything to far out there where a mom wouldn’t want her kid to wear a tee or hat, for example and grandparents can keep it fresh all the time!
What products do you carry? Any plans for expanding the line? If so what will be added?
We carry graphic tees, crewnecks, buttons, stickers, snapbacks, bracelets, and our popular “No Wings Still Fly” beanies. But as we grow I want to dope everything! From socks to boxers to even yo-yo’s, all that groovy stuff! Right now we’re focusing on getting our city on lock, then expanding into a few more stores, out of state stores, and if everything goes right hopefully getting our clothes in out of country stores.
What separates you from the other clothing lines? How is The F.A.D.E.D. Penguin unique?
Our brand is different from every other brand because my team sees the world in a different way than everyone else. Our designs are unique, if we have an idea and someone has a similar one already out we just scrap it and go back to the drawing board. I admit we’re still trying to find our niche but we’re on the right road. Also I feel the fact that we have a little skate team helps and opens us up to a lot of other markets too.
Is your line available anywhere in any stores? If so where?
Yeah to find our products in stores hit up Burn Rubber Sneaker Boutique in Royal Oak Mi, or our online shop – http://www.faded.bigcartel.com.
It seems as though the Music and Fashion industries go hand and hand. We see plenty of recording artists release clothing lines and many brands using artists to promote their product. Is this something you are looking to do?
We’ve got our clothing to a few big names in the music world and that’s beyond epic, but not our main focus. Having people wear our clothes because they see someone like Tree Jay (Most Dope) wear it is beyond cool. But them seeing our clothes and saying “damn that’s cool, I need that” is way better. But if Curren$y wants us to sponsor him no complaints this way haha.
Do you think technology has had an effect on the fashion industry? If so what?
I think technology has had an effect on the fashion industry by giving people a way wider selection to look from. A lot of dope brands people wouldn’t know about if not for the Internet because they might not be located in their area.
What’s your line say to the consumer??
We give them fresh products at a good price plain and simple, and trying to have good customer relations via twitter, facebook, our email etc.
Beyond the obvious goal of gaining financially, what is the biggest goal for your line this year? What about long-term?
This upcoming 2012 year want to drop our fist collection, in the past we’ve dropped a few items together but never a collection with a theme. The ultimate goal is to have the best sneaker/skate boutique ever! And I’m not just saying ever to exaggerate, that’s really the goal to be the best.
Is there any piece of clothing that you’re excited for the world to see?
We have a few graphic tee ideas that are really old school generated, well at least if you grew up in the 90’s like us. I’m really interested to see how people will like the Ideas, seeing if they get the concepts. Like a 3 ninjas tee idea for example.
Every line has a signature piece Polo & Nautica’s bread and butter has been their 2 button short sleeve oxford shirt. What do you believe yours will be?
Our signature piece is definitely our “No Wings Still Fly” beanies, just one of those random ideas I had that I talked about earlier that we dropped about 2 years ago and now people hit me up everyday for those! Have some new colorways coming in about two weeks. I don’t know if that will be it forever, only time will tell as we grow.
More than anything else how do you want the line to be remembered?
I want F.A.D.E.D. to be remembered as that organic brand by that I mean that brand that keeps everything original, one that through hard work did it their way to become self made.
Special thanks to Alex Collins and the entire F.A.D.E.D. Penguin team for taking the time out speak with us! Be sure to follow them on twitter @thefadedpenguin. Go purchase some gear via there online store www.faded.bigcartel.com.
Additional linkage: Trend Setter Tuesday
Website – www.freshalldayeveryday.com