[ Brain Food ] “Kendrick Lamar Played You” by Michael Waterloo
By Michael Waterloo (@MichaelWaterloo)
If you haven’t realized by now, Kendrick Lamar played you. Yes, you. If you’re reading this, or if you live above a rock, you’ve heard his verse on “Control” with Big Sean and Jay Electronica. While Sean, well, tried on his verse and Electronica had the best lyrical verse on the song, it was Lamar’s bars that stood out the most.
You know what he said by now, so I’m not going to repeat it again in full. But in case you didn’t know, he basically said that he is “King of New York.” And no, he isn’t from New York, he’s from Compton, Ca. He also listed a bunch of artist and said while he respects them, he’s here to murder them on the mic.
The phrase ‘Twitter is going to blow up’ gets thrown around as much as elite, clutch and epic. But if I had to defend its use one time, it was when Sean dropped the song.
I think I’m safe to say that was the response everyone gave. From saying he killed it, to taking his words personally, Lamar had you eating out of the palm of his hand.
Lamar wasn’t disrespecting anyone, even if they took it that way. You heard Joel Ortiz say “You ain’t the King of New York, you’re the next thing on my fork.”
You have Joe Budden looking for a studio that was open, and Fabolous looking for the same thing. Tyga felt inspired to write, and even Mac Miller responded in his own, umm, way on Twitter.
Don’t you see what Lamar did? He brought real rap back for a minute. Actually, the buzz is still going on Twitter about what he did and everywhere you look, you see a response.
What happened with them? They took it personal. From Fred the Godson, to Action Bronson, to a slew of local artists; they went and put their best stuff into a response.
I mean did you hear Mickey Factz response? My god.
Lamar fired up B.o.B. enough to where he sounded like he did in his “Cloud 9” days. Frankly, it was beautiful.
He wasn’t disrespecting anyone, but what he did was influence people to start rapping again. Not the Future or Trinidad James rap, but actual rap.
Lamar’s verse doesn’t compare to them lyrically or from a diss perspective, but he made the hip hop world slow down for one minute.
He inspired rapper’s that haven’t had anything hot drop since their debut album, to instantly hit the studio and give it all they had.
Lamar played everyone and I speak for hip hop heads everywhere when I say thank you, Kendrick.
Listen to the verse that has hip hop in a frenzy Big Sean ft Kendrick Lamar & Jay Electronica “Control”