[Brain Food] “10 MC’s That’ll Please in 2013” by Lazy JP
By Lazy JP
Brainofbmw.com has asked me to do a little research, and compile a list of burgeoning Hip-Hop artists who are looking to have a strong 2013. Before we dive in let us reflect on the current landscape of the genre. When it comes to popularity, 2 Chainz (formerly Tity Boi) was the king of 2012. The usual names from YMCMB, G.O.O.D, and MMG also continued their reign over mainstream Hip-Hop. However, it seems there’s a new movement in the underground, encouraging artists to expand musical boundaries and not limit themselves within the walls of rap. Collectives like Odd Future and Black Hippy, and strong independent showings from artists like Macklemore prove that there is a resurging contingency of Hip-Hop listeners who are craving substance and originality. In my opinion these artists take that torch and continue to run with it in 2013, so without further ado let’s get to it.
1. Flatbush Zombies (@FlatbushZombies)
At first I took the young Brooklyn group, Flatbush Zombies as a Odd Future/A$AP knock-off, but after further listening its obvious that the Zombies have a style all their own. Members Meechy Darko, Zombie Juice, and Eric Arc Elliot have combined the dark vibes of Odd Future and Spaceghostpurrp with more up-tempo flows and heavy rhyming. They broke onto the scene early last year with the video for their song “Thug Waffles” and got an incredible amount of exposure They collaborated with the A$AP Mob for their song “Bath Salts” which has garnered over two million views. 2013 looks like a year where the Zombie apocalypse may finally happen.
2. Kitty Pryde (@kttydothedishes)
Kitty Pryde is a female MC from Florida, but fits no mold you’d ever hear in FL or anywhere else for that matter. Kitty uses witty lyricism and intricate flows with a laid back almost spoken word delivery over chill wave Clams Casino-esque instrumentals. She went viral last year with her videos for “Okay Cupid” and “Orion’s Belt” featuring Riff Raff. Her late January release, with songs referencing topics such as Noreaga to allergies to relationships and catty women, D.A.I.S.Y. RAGE already is shaping up to elevate Kitty’s status and exposure to new levels. Kitty even invokes the Wu Tang when reciting in her song “R.R.E.A.M.”, “Rash rules everything around me, I’m getting drowsy/ Bena- Benadryl ya’ll”
3. Trinidad James ( @TrinidadJamesGG)
Atlanta’s Trinidad James might be a name that’s well familiar you by now due to his out-of-nowhere smash viral video hit “All Gold Everything”. With an image and style all his own coupled with minimalist Based/Trap flow & lyrics. Trinidad James music seems so similar yet still so unique to the current hip-hop landscape. You might be quick to categorize him with the likes of Future, 2 Chainz, & Gucci, but its quite evident with his mixtape Don’t be S.A.F.E. that Trinidad James is much more than at first meets the eye. It will be interesting to see how his 2013 goes after starting his rap career with such an enormous hit.
4. Lil Ugly Mane @liluglymane
Lil Ugly Mane is one of the more mysterious artists on the list. The young Richmond, VA producer/MC has a movement like none other without hardly any presence on the internet. First appearing on and producing tracks for Spaceghostpurrp and various members of the Raider Klan, his 2012 album Mista Thug Isolation quickly became one of the favorite albums of the year on numerous hip-hop blogs and forums. His sound is a darker Memphis chopped & screwed sound reminiscent Three Six Mafia meets Gravediggaz. There isn’t a whole lot of information out there about Ugly Mane other than his discography. He has done very few interviews, has no twitter, rarely posts on facebook page, and has only performed live three times. Lil Ugly Mane prefers to let his product speak for itself. With other artists such as Odd Future’s Earl Sweatshirt tweeting that Ugly Mane’s track “Throw Dem Gunz” was easily one of his favorite tracks of the year. Lil Ugly Mane has become an underground hip-hop sensation relying solely on word of mouth, that alone makes him an artist to look out for this year.
5. The Underachievers (@THEUALIFESTYLE)
The young NY duo The Underachievers have slowly creeped onto almost every hip-hop blog over the last year starting with their viral video for “Herb Shuttles” in August last year. Immediately following the buzz from “shuttles” producer Flying Lotus signed them to his label, Brainfeeder, which they just recently released their already critically acclaimed mixtape, Indigoism. They have a versatile style rapping over different types of instrumentals using different flows influenced from all over, while still keeping their hard hitting lyricism consistent. 2013 already looks to be a big year for The Underachievers, I’m curious to see how far they can go.
6. Captain Murphy (@xcaptainmurphyx)
Little was known about Captain Murphy when he was featured rapping along side OFWGKTA’s Earl Sweatshirt on the Flying Lotus track, “Between Friends”. He was shown and described only as a “cartoon villain” looking like a caricature of Rick Ross. Fast forward to now Murphy has dropped his mixtape Duality along with an eerie Adult Swim style cult brainwashing visuals to go along with it. Captain Murphy’s identity was eventually revealed as Flying Lotus, one of the hottest young producers in music today. The Captain Murphy project has blown everyone’s minds on the ridiculous talent and ability of Flying Lotus and it is very clear that 2013 will be a year where, whether it be through verses or instrumentals, becomes a major force in hip-hop
7. Robb Bank$ ( @BankSquiat)
Another unique Florida Tumblr-rapper, Rob Bank$ has accumulated an insane amount of buzz through social networking sites specifically Tumblr. Bank$ goes as far to even call himself the “Tumblr God” he is at the fore front of the Trillwave net movement (though he prefers to describe his style as “savage“). His lyrics reference a lot of pop culture, particularly anime and video games that you wouldn’t hear from you typical mc. He uses flows and rhyme patterns that seem familiar, but his subject matter and songwriting is what makes him different. Robb Bank$ has a collaborative project coming with producer/mc Spaceghostpurrp sometime this year as well as his next solo effort titled, Year of the Savage or YOTS.
8. Rittz ( @therealRITTZ)
I first heard Georgia’s Rittz a few years ago on Yelawolf’s 2010 mixtape Trunk Muzik where his verse easily became one of my favorites on the tape. Three years later, Rittz might be poised to break into the mainstream. His March 2012 mixtape White Jesus has brought him out from behind the scenes as he signed a deal to Tech N9NE’s Strange Music Label a few months later. His style is similar to Yelawolf in that of the flows and southern influence, but what sets them apart is Rittz straight forward southern rap sound. Rittz is for the Southern rap fan who isn’t exactly sold on it’s evolution towards the trap.
10. A$AP FERG (@ASAPferg)
Ferg everyday seems more and more like the next member of the A$AP mob to blow up. With a style that draws upon the sounds of Three Six Mafia and Project Pat more so than Rocky’s Houston sound, Ferg has his own niche in the A$AP Mob. His production is a more experimental darker version of the today’s popular trap style, and while on his viral hits like “Work” and “Hundred Million Roses” he kept his lyrics and flows in simple minimalist, Ferg is quite capable of more advanced lyricism. His buzz has definitely out grown the Mob as a whole, attracting the attention of major labels. In January, A$AP Ferg signed a solo deal with Polo Grounds Music/RCA. Ferg had his first taste of beef on the national level when Gucci Mane called him out for the name of his mixtape, “Trap Lord”. It looks likes Ferg is going to be in a position to really establish a name for himself in 2013… Guess we are going to have to wait and see.