[ Album Review ] 50Cent “Animal Ambition” by Blade Brown
Artist- 50 Cent
Album- “Animal Ambition”
Review- After parting ways with Shady/Aftermath/Interscope records, Curtis “50 Cent” Jackson goes the independent route to release his new album Animal Ambition: An Untamed Desire To Win.
Hard to believe its been 5 years since his last official album, the underrated “Before I Self Destruct”. In his absence, 50 has been able to stay relevant in the music scene. He released his “The Lost Tape” Gangsta Grillz Mixtape with DJ Drama, and put out two free albums: “The Big 10” & “5(Murder By Numbers)“. All three were solid projects, with”The Big 10” being probably the best body of work he’s put out since “The Massacre“. But with “Animal Ambition“, he has set his sights back on returning to the top of the rap game.
The album gets off to a good start with “Hold On“, which finds 50 doing what he does best over an eerie base heavy track. If 50 stayed with this sound throughout the entire album, we might be talking about a classic. But instead, there are a few cuts on the album that don’t fit the tone. “Twisted” & “Winner’s Circle” aren’t necessarily bad songs, but the feel of the entire record is thrown off when they appear. Same can be said for “Don’t Worry About It” which 50 trades bars with Yo Gotti. Gotti sounds perfect on the track, but it doesn’t sound like a 50 Cent record. The song “Irregular Heartbeat” is undeniably a great street record. Then…Kidd Kidd comes on. 50 has been forcing him upon his fans for some time now. Sometimes he’s good, sometimes he’s bad. This one falls under the ladder. Had someone like say, Method Man been on this, it could’ve been the anthem NY Hip-Hop needs right now. But other than that, the album is what you expect from 50 Cent.
Its a shame he didnt properly push “Pilot“, as I feel it could’ve been one of his biggest singles. Same could be said for “Smoke” which is a surefire hit, but has a terrible video being used to promote it. “Chase The Paper” features Styles P Prodigy and Kidd Kidd, who again ruins what could’ve been another NY banger, but he’s not bad enough to make you skip the track. The album ends on a great note with the Schoolboy Q assisted “Flip On You” which is without a doubt the CDs best song. If he planned on saving the best for last, he succeeded perfectly.
There are hits & misses on this album. It shows 50 still knows how to make a hit record & that he still is in touch with the streets, but it feels like something is missing from this project. Since he’s dubbed it “The Album Before The Album”, maybe we’ll get that classic 50 Cent sound we want with the release of “Street King Immortal” in September. For now, this is a appetizer to hold us over. Its decent, but we’re still awaiting the entree.
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